Thanksgiving awards savvy real estate investors the ability to tap into an entirely new marketing strategy each and every year. At the very least, the holiday gives entrepreneurs in the real estate industry the ability to connect with new contacts in a fun and interesting way. Regardless of how investors view Thanksgiving, it is an important time of the year to increase marketing efforts. That said, there’s no need to follow the same boring strategies as everyone else. With a little creativity, this time of the year can give investors an excuse to have fun reaching out to leads. Try coming up with some Thanksgiving real estate marketing campaign ideas of your own to take advantage of the fall season, or borrow a few from my book.
The Thanksgiving real estate market falls squarely in the middle of, well, fall. At this time of the year, it’s obvious that the real estate market is starting to slow down from its active summer months. Most of the buyers who wanted to buy most likely already have. That said, thee’s plenty of activity left at this time of the year, especially in recent history. In fact, there’s so much competition lately that its common for the summer season to extend into fall. As a result, it’s important to keep up with marketing strategies. While most investors take time off at this time of the year, I recommend trying a few fall marketing strategies. In particular, those centered around Thanksgiving offer a unique opportunity to reach out in a fun and exciting way. For suggestions on Thanksgiving real estate marketing ideas, please keep reading.
There are countless Thanksgiving real estate marketing strategies that have served investors well, but I have found the following to be the most productive:
Housing and real estate is one of the greatest gifts that can be given. It could be a new condo for mom, a cash flow investment property for your kids, or a beach cottage for your spouse. If you are going to join the shopping mayhem this November, at least buy and give something of real, tangible value that can keep on giving. Make some noise with themed marketing, and enjoy the lift of extra shoppers online. Promoting your gift on a number of different outlets will go a long way in painting your business in a good light.
Everyone might have had enough turkey elsewhere, but there’s nothing like food to get people together. Why not host a BBQ at one of your properties for sale? You can even invite people to bring their own dishes to share. Make it a community event. Gain more visibility for your properties, and meet more locals.
Acquiring new clients is expensive. Yet, few real estate pros or businesses are good at following up. This is the opportunity to change that. Instead of spending a couple hundred bucks to gain someone new, how about sending a simple thank you and gift card to past clients? This could be a small Home Depot gift card, and a reminder you are there to help.
Want to do some creative real estate marketing? How about thanking your future clients for their business in advance? Send a Thanksgiving card, with a Home Depot gift card for the home they are going to buy from you.
How about giving back a percentage of all the deals you do in November, or giving $1,000 for every new lease of purchase contract signed? You want to give anyway, and this could help you bulk up your gift.
How about thanking your loyal long term tenants with a month of free rent? If you’ve got an especially loyal and good tenant that has been in place for a couple years, is really low maintenance, and takes great care of your property, they are an asset you should try to keep. How about giving them a month off of rent for December or January, and relieving their stress during the holidays. This may actually be a gift to yourself too, as many tenants will struggle to be on time with the rent during the holidays. If that’s too rich; how about a 10% discount?
Give your team a week off. Thanksgiving week means kids are out of school, and your team may not be very focused on their work anyway. This may even dissolve the tension of them having to call out sick.
The more you can do to build up others’ relationships the stronger your relationships with them will be too. Why not run a competition to win travel to your area, for a family reunion for the holidays? Locals can fly in their family members who may end up wanting to buy from you. Or you can offer a deal on one of your rentals them to host a family reunion and family coming into town to visit.
Host a catered Thanksgiving lunch at your office for local workers. Get them in, introduce them to your business, and build connections. Your success in real estate is directly linked to the number of new connections you make, and this is a great way to boost that number.
Launch a Giving Tuesday crowdfunding campaign, with the proceeds benefiting a local cause. There are many ways to make this real estate related from building an affordable home, to converting abandoned property into a park or temporary housing, or giving an assisted living facility a makeover.
Thanksgiving real estate marketing campaigns only come around once a year, but they are a great way to get in touch with both past and future clients. With the right strategies, it’s entirely possible to increase brand awareness and the sentiment people have towards your company; two things that go a long way in facilitating future real estate deals. Try some of these Thanksgiving promotion ideas this year to increase your marketing efforts.