It is amazing how everything can change from one phone call, one deal or the addition of one new contact. Business momentum can differentiate the successful from the unsuccessful. When things are going great in your business, there always seems to be new deals coming in faster than you know what to do with. On the flip-side, when you are in a rut, it may take weeks or months to generate new leads. Ebbs and flows are part of any business, but fortunately there are things you can do to reduce the ups and downs. In most cases, it has to do with your vision and how you go about attacking it.
Coming up with a long term vision and having long term goals is an important part of your growth, but you need to know how to take the steps to get there. If you watch the many investing shows or infomercials on TV, you may get into the business thinking anyone can do it. You will quickly find out that getting leads and closing deals takes time and a lot of hard work. Finding a good deal is much harder than simply calling your local realtor and asking them to show you some houses. You need to do the grunt work that most people are not aware of. This effort will shape how successful you are in your business. Ultimately, business momentum is generated through your initial hard work. Accordingly, a pace will be set that helps you succeed.
Having a clear vision is a good start, but it is not enough. You need to write down the action plan you intend to use to make your vision a reality. There will be many bumps in the road and days when you want to give up, but if you really love the business you will stick with it. Make little goals every day that you could accomplish. Instead of trying to close five deals in a month, start with trying to set up five meetings for next week. Each meeting you set will give you a sense of accomplishment and leave you wanting to do more.
Many new investors start out like a ball of fire, but eventually slow down and let frustration set it. Investing is not a marathon it is a sprint. You can’t expect immediate results from one email campaign. These things take time and need to be done on a consistent basis. Most new contacts aren’t made until the seventh attempt. For many, they would have given up long before that attempt is ever made.
You should view your business similar to a flow chart. You need a steady mix of new leads coming in and deals closing. To get those deals, you have to reach numerous people or send out many letters or emails. Ideally, you will get referrals from the people you meet but, again, that takes time. It is not enough to grab a business card and ask them to be friends on Facebook. You need to constantly stay in contact and ask for business when the time is right. If you are out of sight, you are probably out of mind. The more newsletters and links to your latest blog post they get, the more they will think of you the next time they have a deal.
You never know if the next person you do a deal with is the one that will change your business momentum. Do something positive for your business every day and you will see things start to turn for you. To steal an old baseball term, momentum is only as good as the next days starting pitcher. Subsequently, business momentum is only as good as what you have done today.