Secrets Of A Successful Direct Mail Marketing Campaign


Direct mail marketing has been given a bad rap over the last few years; however, when properly executed, such a campaign can drive any business to the next level. If you aren’t familiar, direct mailing uses the traditional mail system to deliver a message to specific customers. It is important to understand that your message is not to be sent to a random group of individuals; quality holds far more weight than quantity when it comes to a direct mail campaign. Finding the right contacts can be time consuming but well worth it. While most contact lists have a price, you just need to secure one or two that fit the needs of your particular market.

Secondly, it is crucial to focus on the presentation of your mail. No one will open what you send if it is not visually appealing. Once you have confirmed your contact list, try to design something that will entice your selected group of individuals. While the actual content is important, it should be presented in a way that captivates and lures its audience to keep reading.

Be sure to follow up with anyone who responds to your campaign. I have used this marketing technique to secure some of my best deals over the years. If you put in the work, you are sure to acquire some positive results.

For more of my secrets for a successful direct mail marketing campaign, check out my most recent contributed article on Inman News.