One thing is for certain: not all lead generation tips are created equal. There are those ideas worth their weight in gold, but there are also concepts that are utterly useless. What’s more, the lead generation tips you choose to implement into your own routine will make a dramatic difference in the direction of your own business — you had better choose wisely. Fortunately, there are some great ideas out there that any investor can use, no matter their experience level.
If you are interested in maintaining a pipeline of leads coming in at all times of the year, you need to have a sound marketing strategy. It’s worth noting, however, that marketing can come in all sorts of shapes and sizes. That said, sometimes it’s the little things that make the biggest difference. Here are three small lead generation tips that can produce huge dividends for investors that implement them correctly.
1. Bandit Signs Work Two Ways
You would be hard pressed to find a larger proponent of bandit signs than myself; they are still one of my favorite marketing strategies for finding leads in today’s competitive marketplace. In fact, few marketing strategies are capable of offering the impressive return on investment (ROI) that bandit signs have become synonymous with. Remember, all it takes is one deal to make an entire campaign worthwhile, but I digress. Bandit signs serve a dual purpose; they aren’t only meant to direct leads your way.
In addition to announcing your services, bandit signs may as well announce what you do to the whole neighborhood. Clear as day, these little billboards suggest to all their viewers that you buy and sell houses. That, in and of itself is great, but it also makes it a lot easier for you to identify other like-minded investors in your area. You see, if you notice anymore bandit signs in your neighborhood, there’s probably another investor looking to do the same thing you are.
Instead of rejecting the notion that you aren’t the only one investing in your neighborhood, it could be a good idea to contact the individual on the other end of the subsequent bandit signs you come across. If they are, in fact looking for home to buy, who is to say you can’t be the one to sell it to them? There is absolutely no reason you couldn’t wholesale them their next rehab. At the very least, you’ll make what could turn out to be a valuable contact. And real estate is nothing else, if not for a people business. So don’t be so quick to dismiss the next “competing” bandit sign you see pop up in your neighborhood, as it could turn out to be a valuable contact.
2. Goodwill Is Invaluable
Again, real estate is a people business; it always has been and always will be. Quite honestly, those you work with on a daily basis can easily make or break your career as a real estate investor.
It’s worth noting, however, that the unique convergence of talent you have managed to accumulate up to this point is so much more than a helping hand. I could very easily argue that your personal network is your most valuable asset. It’s those you have decided to align yourself with that will take your company farther than you ever imagined.
You can’t simply expect others to put themselves out there for you without anything in return; you have to generate goodwill. As it turns out, goodwill is so much more than an altruistic characteristics instilled in most of us from birth; it’s also one of the best lead generation tips I can imagine.
Seeing as how your own network is an invaluable source of leads, it stands to reason that it becomes even more powerful if those in it actually want to help you. You see, people are more inclined to help those that are, for lack of a better word, selfless. If you put yourself out there first and make it known that you have the best interest of those in your network in mind, it stands to reason they will be more likely to reciprocate their appreciation. And there’s nothing that says their appreciation can’t take the form of a hot lead — or even your next deal. If you play your cards right, and generate enough goodwill in those you work with regularly, it only makes sense that they will want to help you.
I maintain that investors need to be proactive in their networking efforts. You can’t simply expect anyone to help you at the drop of a hat. Instead, be the first to take action. Do what you can to identify what others need, and do your best to provide it for them. Be the helping hand you hope they can be for you someday. Only then will people start looking at you as a true asset, and when they do, your network will be all the stronger for it.
3. Holiday Door Hangers
The holidays are officially upon us, and that means it’s time to spend precious moments with those we care about the most. However, instead of completely neglecting your investor obligations, try implementing one more simple lead generation strategy before the end of the year: holiday door hangers. Like the previously mentioned lead generation tips, holiday door hangers don’t require that much work, but they could pay huge dividends. What’s more, they shouldn’t take away too much of your time to spend with the family — it’s a win-win.
Door hangers are an integral part of every investor’s marketing funnel, but the holidays make them even more powerful. If for nothing else, they offer savvy marketers a chance to convey two messages: that they are in the market for homes and, perhaps even more importantly, that they are thinking about others. You see, a door hanger campaign at this time of the year should focus more on the individual families. Generally speaking, door hangers should wish their recipients a happy holiday. The message should suggest that you are thinking about them at this time of the year. Subsequently, to a lesser extent, each door hanger should also tell them what it is you do, and how you can be reached. It’s subtle, but nonetheless powerful marketing.
I recommend using the holidays as an excuse to leave a friendly message with those in the area you intend to work. At the very least, it’ll generate goodwill, and we already went over how beneficial that can be to investors.
The Final Verdict
Independently, the three lead generation tips I highlighted above can serve as a powerful marketing foundation for those that use them correctly. Together, however, they can be just what you need to take your career to the next level. Combine these small ideas with your current marketing strategy and you just might realize success on a whole new level. Better yet, neither of these ideas will take away from your enjoyment of the upcoming holidays, so get out there and close the year off with a bang.