Regardless of your current marketing and lead generation strategy, you need to do more if you want to maintain your current level of success. The best way to grow your business is by networking yourself and constantly meeting new people. Sure, you may be able to close a few deals by sending letters or mailings, but when times get tough you need to be able to rely on your network and contacts for new deals. How you cultivate existing contacts, or meet new ones, will go a long way in determining how long you will be in the business.
Fortunately, networking yourself at meetings and investment clubs provides limitless possibilities. Regardless of where you live, you can probably find a real estate investing meeting in your area. These meetings usually have a headlining speaker to learn from, but that is not the only reason you should go. There are also dozens of area investors, realtors, mortgage brokers and attorneys that typically attend. Bring lots of business cards, as you should introduce yourself and pass out a card to everyone you come in contact with. You never know when networking yourself may lead to the deal of a lifetime.
In addition to physical meetings, you can gain contacts through social media. Nothing replaces physical meetings, but connecting with someone on these sites should lead to a quick cup of coffee or lunch. People want to work with people they feel comfortable with. You gain trust by talking to people about what they think, like or want out of the business. The more you continue networking yourself, the more opportunities that will come your way.
If you are not already, you have to find time every week to market yourself and connect with others. Your business will thank you for it.