The importance of rental listings can’t be overestimated. There is perhaps no better marketing strategy for today’s passive income investors, and for good reason: rental property listings have become synonymous with an attractive return on investment (ROI). Understanding how to write a rental ad can increase your exposure almost exponentially, and without breaking the bank. That said, writing rental listings isn’t as simple as putting pen to paper; you need to know what you are doing. For as good as a great listing is for your property, a poor listing can be equally damaging.
If you want to avoid devastating vacancies and increase your cash flow, you need to know everything about a good rental property listing, and this is a good place to start.
Truly great rental listings are nothing, if not a numbers game. The more places an investor can post their rental listing, the more likely they will be to fill any vacancies looming over their properties. It is, therefore, in the best interest of today’s investors to maximize their exposure by increasing the number of outlets they use to promote their properties.
It is worth noting, however, that not all rental property listings are created equal. While I highly recommend increasing the number of outlets you would typically post a listing on, mind due diligence and post to the sites that’ll optimize your reach. If for nothing else, some sites are better at increasing the number of people that will see your rental listings, not the least of which include:
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A properly crafted rental listing is the result of several elements working in unison to drive traffic, but I digress. There isn’t a single universal template that works for every rental listing. A variety of strategies may work. In the midst of every proven strategy, there are three key elements that can’t be ignored. If you intend for your own rental listing to produce dividends you could be proud of, don’t leave out any of these three rental property listing elements:
As I already alluded to, there’s more than one way to create a rental listing that demands responses. However, there isn’t a single strategy that doesn’t include the three elements I highlighted above. It’s only once these three elements are introduced to a sound marketing strategy that rental property listings will realize their full potential.
It should go without saying, but the single most important aspect of rental listings is the title. In fact, you could argue a rental listing is only as good as the title introducing it. It is the title, after all, that’ll entice the reader to inquire further. More often than not, the title serves as the only point of contact between a prospective renter and an investor’s property. Therefore, it’s safe to assume it’s the title’s job to not only grab the attention of the reader, but also to convince them that the listing is worth reading. Anything less is unacceptable, and could result in far less exposure.
First and foremost, the title of a rental listing should be catchy. The content of the post is rendered moot in the face of a title that fails to grab anyone’s attention. No matter how good your real estate listing is, nobody will even see it if the title doesn’t grab their attention, so be sure to put some time into it. Make sure the title speaks to readers and peeks their interest enough to persuade them to read more. Here are some titles that have worked for me in the past:
Each of these titles hit on something I like to call “pain points.” More specifically, each title is designed to strike a chord with a certain renter population in a way that demands a response. Notice how each poses as a solution to a specific problem? That’s what you want your title to do; you want it to offer the solution the renter has been looking for.
Once you are certain you have a good title in place, proceed to draft a call to action (CTA). As their names suggest, calls to action elicit a response from readers and direct them how to proceed. When writing rental listings, calls to action should persuade renters to act as soon as possible. Not only that, but a call to action must also tell them how to act. Make sure each prospect knows how to get a hold of you. Following the call to action, provide the best ways for them to reach you, whether it’s email or phone. Even the best calls to action won’t produce any results if the interested party has not method of contacting you.
Finally, last but not least, every great rental listing will come complete with professional photos — emphasis on professional. It is no longer acceptable to use your phone to take photos of your property — not unless you want your property to sit vacant for longer. Today’s best rental listings come complete with professional photos that have been enhanced in post-production efforts. Not only that, but they are taken carefully and with one intention in mind: to paint the property in the best light possible. Despite how good you may think you are at taking pictures with your phone, professional photography is worth the price it will cost. Data suggests, real estate photography can’t only help homes rent faster, but for more money, too.
Rental listings are an art form; they must speak to those that spend the time searching for them. That said, what you say in each of your rental property listings speaks volumes about your own asset. Therefore, writing rental listings can’t be underestimated. If for nothing else, a proper post could mean the difference between a cash flowing investment each and every month, and a costly vacancy that detracts from your bottom line. If you are more interested in the former, I highly recommend implementing these rental listings tips in your own strategies.