The calendar has turned to 2016, and – with it – a lot has changed. If you are interested in learning how to lead a real estate business, or are simply interested in the best real estate investing strategies, I encourage you to keep reading. What transpired last year, while still relevant, is slowly becoming obsolete. Those that don’t adapt to what the New Year has in store will find themselves and their business in a similar situation: obsolete. That said, what it takes to run a successful business in 2016 is already setting itself apart from the trends of last year. If for nothing else, what worked last year may not be met with the same degree of success this year.
I want to encourage you to challenge our previous conceptions of leadership, while simultaneously embracing those that have withstood the test of time. Uncover what works for you and your particular goals, but – above all – lead with confidence. Only then will you be able to truly implement the necessary leadership traits it takes to run a successful real estate business in 2016.
1. Complete Ownership
Extreme Ownership, a new book authored by several former SEALs, reveals just how self-sabotaging traditional leadership styles can be. All too often, ‘leaders’ have a tendency to blame everyone and everything when outcomes don’t resemble what they had come to expect. Unfortunately, such tendencies can very easily turn into habits. After all, it is entirely too easy to blame people for mishaps when they fail to complete a task that is up to par.
Truth be told, they didn’t do the job you asked them to. I can see why some leaders tend to point the finger, but I encourage you to think differently. There is a chance that their shortcomings as a subordinate may have something to do with your ability to lead. Before you take out your anger on those you work with, try looking at yourself first. If you truly are a leader, you will take ownership of the tasks at hand. Understand that it is your job to get the best out of those you work with. The sooner you take complete ownership of everything you do, the sooner you will become a great leader.
2. Lead By Example
The easiest way to create the behaviors you want others to exhibit is to act them out yourself. That’s how the very best brands have marketed themselves for decades, and I want you to emulate their strategies. It is entirely possible to lead by example. Not surprisingly, setting a good example will wear off on those around you. You can very easily apply this concept top punctuality, working extra hours, staying healthy, providing great customer service, taking ownership, going bigger, and investing in real estate. There really aren’t any exceptions. If you want your team to show up for work early and stay late – set the example. You can’t expect your employees to do something you wont consider doing yourself. Be a model of the behavior you want to encourage. Sometimes you don’t need to say anything; just do it.
3. Take Care Of Your People
If you truly want to nurture and cultivate a great business, look no further than those you are already working with. Behind every successful company is a convergence of talent. However, it is up to you to get that talent to shine.
There is no better way to run a successful company than with competent employees that can make decisions on their own. But to get to that point, you need to let your employees know how much they mean to you. I can’t stress enough how important it is to take care of those working with you. How are you showing your appreciation? Are you creating a path of growth for them? Are you paying them enough to actually stick with your company? Are you treating them in a way that will turn them into your best brand ambassadors? Do everything in your power to foster an environment that your employees love and appreciate. Remember, you are only as good as the people you surround yourself with.
4. Orchestrate Vs. Manage
Let me preface this by saying that you are working with the wrong people if you find yourself having to micro-manage. However, don’t forget trait one. There is a good chance you have yourself to blame if you spend time micro-managing those you work with. Perhaps you neglected to implement the right systems before on-boarding. Maybe your direction was a bit confusing; who knows?
At the very least, there is a chance you have failed to create systems. That said, you should have a system in place before people get hired to point them in the right direction. You should find yourself orchestrating more so than micro-managing. It is up to you to start people on the right path; not keep them there – the system should do that for you. If you want to lead in the real estate industry, you need to find a good team and find a way to empower them to do their best
Consumers are a lot smarter than they used to be. They are demanding more; as they should be. But did you know that the best way to keep consumers happy is to -in fact – focus on your team? That’s right; the more you are able to serve your team, the more likely they are to preform well at their daily tasks. At the risk of sounding too cliché, you can catch more bees with honey. Cater to your employees and there is a good chance they will reciprocate their appreciation with a solid work ethic.